• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

The world of business never stands still, which is why – with input from our students and employers – we're introducing our MSc Brand Management degree course. Taking real-world challenges as our starting point, there'll be even more of a focus on practical, hands-on learning – and more opportunities to ignite your career.

Full description

You know the importance of marketing, both for yourself and your organisation, and now you want to grow that knowledge in a digital and brand-orientated way.

Studying MSc Brand Management at ARU gives you a substantial grounding in the theory that drives the marketing function, and the skills needed to create and manage a successful brand.

Branding isn’t just a concept: it can be a way of life for social influencers and those who want to stand out. The skills to manage that brand, either for yourself or for an organisation, are highly sought after.

The world of marketing moves fast, but at ARU you'll learn the skills you need to keep pace, grow a brand and think strategically about its future.

Careers

Marketing professionals with specialist brand management skills are in high demand and can work in a variety of sectors and organisations.

You could choose to work in a marketing agency, or you may find a role with the in-house marketing department of a company in a different field. Your knowledge of personal branding and marketing in general could also help you build and grow your own business.

所属院系

进入哪个院系学习？ School of Management

中国学生入学要求

为来自中国的学生设计 Students need to have 70% final mark in a 4-year Bachelors awarded by a recognised university. Our standard entry criteria for postgraduate courses is IELTS 6.5 or equivalent, with nothing lower than 5.5 in any of the four elements (listening, speaking, reading and writing).

课程信息

学制：全日制(2 年)

学费：

开学时间：2022九月27日

申请截止日期：

留学地点：Cambridge CampusEast Road,Cambridge,Cambridgeshire,CB1 1PT, England