• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

From market research and product design to advertising and sales, marketing is the process of planning and executing the distribution of ideas, goods and services. In marketing, you will learn to identify, understand and satisfy the needs of consumers and organizations. Our curriculum teaches you to see the "big picture" of the overall marketing process while you learn about specialized marketing activities such as advertising, product development and sales.

Program Details

We've created an academic environment where students can live out the University's ideal — to learn, lead and serve. It's a commitment that resonates throughout our department.

All three of our majors embrace a theory-to-practice orientation that includes hands-on, required capstone courses involving projects with real organizations. Our department offers majors and minors in entrepreneurship, leadership and marketing. Majors in marketing can also earn an emphasis in sales management — a highly sought skill as almost two of every three marketing majors land their first jobs in a sales-related field.

Program Outcomes

Our curriculum links marketing to the entire range of business functions, preparing you to help businesses achieve their goals.

You will build a foundation in the field by taking Principles of Marketing. Next, you will take a six-credit-hour course that provides hands-on experience identifying, understanding and penetrating a target market. During the capstone marketing course, you will take an in-depth look at buyer behavior and market research as you design a marketing plan to deliver a product or service effectively and efficiently to the target market for a real organization.

In addition to core marketing classes, electives allow you to specialize in advertising, entrepreneurial marketing, international marketing, Internet marketing, promotion management or retail marketing. And, if you are interested in sales, you can earn an emphasis in sales management — offering a highly desirable set of skills.

The marketing program also coordinates or participates in several real-world competitions that are only available to marketing students. Our competitions offer world-class experiences along with prize money and transferable job skills. These include:

P&G Marketing Challenge

National Collegiate Sales Competition

National Sales Challenge at the Russ Berrie Institute for Professional Sales

ACRA Student Retail Analysis Competition

所属院系

进入哪个院系学习？ School of Business Administration

中国学生入学要求

为来自中国的学生设计 Students must have qualification equivalent to secondary schools. Test of English as a Foreign Language (TOEFL): A minimum score of 70 on the Internet-based (iB) test is required for full admission. Please note that many majors require a minimum score of 80. International English Language Testing System (IELTS): A minimum overall band score of 6.0 is required for full admission. Please note that many majors require a minimum overall band score of 6.5. International Test of English Proficiency (iTEP). A minimum overall score of 4.0 is required for full admission. Please note that many majors require a minimum score of 4.5. Pearson Test of English Academic (PTE): A minimum score of 50 is required for full admission. Please note that many majors require a minimum score of 60.

课程信息

学制：全日制(4 年)

学费：US$44,100.00 (¥ 285,499) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：School of Business AdministrationMiriam Hall 230 ,300 College Park,DAYTON,Ohio,45469, United States