• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge.

Degree overview

It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base. The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.

Degree content

The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.

No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.

Career prospects

The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.

所属院系

进入哪个院系学习？ UCFB

中国学生入学要求

为来自中国的学生设计 Students need to have 4 year undergraduate degree with an average of 70% or above.

课程信息

学制：全日制(1 年)

学费：£16,450.00 (¥ 148,542) /年

开学时间：2022九月

申请截止日期：

留学地点：UCFB WembleyWembley Stadium,Wembley,London,HA9 0WS, England