• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

A future-focused programme exploring the changing fashion industry and the integration of fashion and lifestyle.

The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.

To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.

Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.

Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.

Graduate prospects

On graduating from this programme, students will join the group of British School of Fashion alumni, many of whom occupy a global presence, at senior level in the fashion industry.

所属院系

进入哪个院系学习？ Glasgow Caledonian University

中国学生入学要求

为来自中国的学生设计 Students need to have a 4-year Bachelor's Degree with a minimum 65%from a tier one university and 70% from a tier two or tier three university. Academic IELTS should be an average Score of 6, with no element less than 5.5.re of 6, with no element less than 5.5.

课程信息

学制：全日制(16 个月)全日制(1 年)

学费：£13,500.00 (¥ 121,904) /年

开学时间：2022九月27日

申请截止日期：2023一月31日

留学地点：GCU London40 - 48 Fashion Street,Spitalfields,London,E1 6PX, England