• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The UK has the largest creative sector in Europe, and government and business increasingly recognise its importance in generating jobs, wealth and public engagement. It is therefore critical to understand the key particularities and principles in managing the skill and talent that power sectors such as advertising, architecture, art and crafts, design, film and video, music, theatre and the performing arts, publishing, TV and radio, and computing and digital design.

This programme is ideal if you want to understand how creativity functions in organisations and the best management practices for creating, circulating and commercialising ideas, knowledge and information, at local, national and global levels. We will consider the theoretical foundations of management within the creative industries, but we will also look at real-life applications of this theory, the realities of contemporary professional practice, and how you can create business value through strategic management, innovation and design. This combination of practical insight and analysis of real-world issues will enhance your career development and equip you for a range of management roles.

The programme uniquely shares expertise, knowledge, ideas and research across two renowned centres of academic excellence: our School of Business, Economics and Informatics and our School of Arts. You can choose option modules in business, management, marketing and the knowledge economy, as well as in arts management, policy and planning, and digital cultures.

TEACHING

Teaching may include formal lectures, seminars, and practical classes and tutorials. Formal lectures are used in most degree programmes to give an overview of a particular field of study. They aim to provide the stimulus and the starting point for deeper exploration of the subject during your own personal reading. Seminars give you the chance to explore a specific aspect of your subject in depth and to discuss and exchange ideas with fellow students. They typically require preparatory study.

CAREERS AND EMPLOYABILITY

Graduates go in to careers in the creative industries and media businesses. Possible professions include arts administrator, multimedia specialist, or advertising account executive. This degree may also be useful in non-media-related industries such as banking and finance, as well as in becoming a community arts worker.

所属院系

中国学生入学要求

课程信息

学制：全日制(1 年)

学费：£18,780.00 (¥ 169,582) /年

开学时间：预计在十月 2022

申请截止日期：

留学地点：Birkbeck, University of LondonMalet Street,Bloomsbury,United Kingdom,WC1E 7HX, England