• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Griffith's Bachelor of Business lets you design your ideal career. You can choose a single major, which will give you specialist skills in one profession. Or you can choose a second business major or additional major to give you an even broader range of skills and knowledge when you graduate. You can also choose not to complete a major, selecting from a range of courses that provide broad knowledge for a career in business management.

If you are not sure which majors to choose just yet, that is okay. Once you enrol you can try some different courses before you choose the combination that's right for you. A Griffith business degree will prepare you for a wide range of career opportunities - from running major events through to managing key aspects of complex organisations, such as employment relations, marketing campaigns, or logistics.

Business majors

• Asian Business (Gold Coast, Nathan)
• Employment Relations (Gold Coast, Nathan)
• Entrepreneurship and Self-Employment (Gold Coast, Logan, Nathan, South Bank, online)
• Event Management (Gold Coast, Nathan)
• Human Resource Management (Gold Coast, Logan, Nathan, Online)
• International Business (Gold Coast, Nathan)
• Logistics and Supply Chain Management (Gold Coast, Nathan)
• Management (Gold Coast, Logan, Nathan, Online)
• Real Estate and Property Development (Gold Coast, Nathan)
• Sport Management (Gold Coast, Nathan)
• Sustainable Enterprise (Nathan)
• Tourism Management (Gold Coast, Nathan)

Additional majors

• Accounting (Gold Coast, Logan, Nathan)
• Economics (Gold Coast, Nathan)
• Finance (Gold Coast, Nathan)
• Financial Planning (Gold Coast, Logan, Nathan)
• Politics and Public Policy (Gold Coast, Nathan)

Marketing

You must complete the following courses:

Trimester Course code Course title CP

Tri 1,32004MKT Consumer Psychology 10

Tri 22034MKT Market Research 10

Tri 12029MKT Advertising and Creative Strategies 10

Tri 1,2 or 33006MKT Services Marketing (2018: T1&T3 NA; T2 GC | 2019: T2 GC&NA) 10

Tri 1,33040MKT Digital and Social Media Marketing 10

Tri 23028MKT Marketing Strategy and Metrics (capstone course) 10

Career Opportunities

Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager.

所属院系

进入哪个院系学习？ Griffith Business School

中国学生入学要求

为来自中国的学生设计 Successful completion of the National College Entrance Examination (Gao Kao) with a minimum of 63% of the overall maximum score. IELTS: minimum score of 6.5, with no subscore less than 6.0 or TOEFL: a minimum score of 575 or Internet-based (IBT) TOEFL: a score of 79 (no sub-score less than 19) or Pearson Test of English (Academic): an overall score of 58 with no score less than 50 or ISLPR: no score less than 3+ in each skill of the ISLPR.

课程信息

学制：全日制(3 年)

学费：A$29,500.00 (¥ 147,435) /年

开学时间：2022七月19日, 2022十一月8日

申请截止日期：

留学地点：Griffith UniversityGold Coast Campus,Parklands Drive,SOUTHPORT,Queensland,4215, GOLD COAST, Australia