• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Marketing/Master of International Business double degree program gives graduates a unique understanding of how to market strategically and create a competitive advantage in today's global economy. This double degree program enables you to graduate with two postgraduate qualifications at a Masters level and take your career to the next level. Our graduates have careers with some of the worlds biggest brands and have the skills to work collaboratively with teams located in major cities all over the world.

The Master of Marketing enables you to build on a solid foundation of marketing principles and industry best practice. You will learn how to apply the latest marketing techniques and technologies to areas such as consumer behaviour, market research and integrated marketing communications. Your studies will also show you how to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

The Master of International Business will enhance your business acumen in an international context - with a focus on Asia. With a strong emphasis on strategic analysis in different regional contexts, you will develop the thought leadership and modern business skills that are vital in today's global economy. Your studies will enable you to critically examine the social, cultural and political dimensions of global business and how to successfully implement sustainable business practices within this dynamic trade environment.

There are also exciting opportunities for students to participate in internships and study tours through Griffiths worldwide alliances.

My career opportunities

Marketing

You will be able to work in any industry or organisation that needs to promote its products or services, including entertainment and fashion, tourism, advertising, public relations, and business consulting. You might work as a brand manager, marketing manager, advertising account manager, market research analyst, public relations manager, or sales manager. Careers for skilled marketers can be found in the public, private or not-for-profit sectors.

International Business

You will be prepared to work with international trade and investment organisations or in the public and private sectors in management, strategic planning, research, corporate government relations, global operations and public relations.

所属院系

进入哪个院系学习？ Griffith Business School

中国学生入学要求

为来自中国的学生设计 For standard entry into most master degrees, you must hold a bachelor degree or higher (or equivalent) from a recognized university. You must meet minimum Grade Point Average entry requirements. IELTS: minimum score of 6.5, with no subscore less than 6.0 or TOEFL: a minimum score of 575 or Internet-based (IBT) TOEFL: a score of 79 (no sub-score less than 19) or Pearson Test of English (Academic): an overall score of 58 with no score less than 50 or ISLPR: no score less than 3+ in each skill of the ISLPR.

课程信息

学制：全日制(2 年)

学费：A$32,500.00 (¥ 159,773) /年

开学时间：2022五月31日, 2022九月13日

申请截止日期：

留学地点：Nathan Campus170 Kessels Road,NATHAN,Queensland,4111, BRISBANE, Australia