• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training.

Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Features

Cohort-based model consisting of 30 units 12-month full time or 24-month part time programs beginning fall semester Bootcamp provides statistics and data visualization foundation

Graduate Business Career Services

Online Career Assessment with Career Leader software helps you clarify your goals. Customized 1-on-1 career coaching. Mock interviews to improve interviewing skills. Resume coaching and Resume Book, which exposes your resume to hundreds of potential employers. Mentorship program matches you with alumni from our business community. Company visits to introduce you to potential employers.

所属院系

进入哪个院系学习？ College of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have completed a baccalaureate degrees. Test of English as a Foreign Language (TOEFL): Paper-based 550, Internet-based (iBT) 80, International English Language Testing System (IELTS) 6.0 each sub-section, Pearson Test of English 58.

课程信息

学制：全日制(12 个月)

学费：US$15,408.00 (¥ 98,024) /年

开学时间：2022六月7日, 2022八月23日, 2022一月18日

申请截止日期：1-Jun-22

留学地点：College of BusinessCalifornia State University Long Beach,1250 Bellflower Boulevard,LONG BEACH,California,90840, United States