• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

ABOUT THE COURSE

Passionate about PR and communications? Want to boost your employment prospects? Solent’s MA PR & Multimedia Communications programme is designed to help graduates build on traditional paradigms of public relations, exploring critically how the PR industry relates to advertising, marketing and journalism.

With an emphasis on the emergence of ‘peer-to-peer’ communications on digital platforms, this course can help improve the employability of both recent graduates and existing practitioners.

The ‘Professional Development’ module gives students work-placement and freelance opportunities, enhancing their professional skillset. Students will also be able to pitch for paid work at Solent Creatives, who specialise in connecting students with businesses who need creative support. These projects can help students to strengthen their portfolio of professional work.

Learners are encouraged to carry out additional work experience alongside their regular studies. The course team’s close links with industry have helped past students to negotiate placements at top local and national agencies.

The course concludes with a major project or dissertation. This is another opportunity for students to specialise their knowledge, conducting in-depth research into an area that complements their unique career ambitions.

The course curriculum emphasises content creation and management across paid, owned, earned and shared platforms. Students will learn how to commission work and manage relationships with advertising, marketing and brand journalism specialists.

What does this course lead to?

As the roles of digital newsroom manager, multimedia advertiser, marketing professional, and corporate PR continue to converge, it is increasingly important that students gain first-hand experience of these functions. With opportunities for networking, live client briefs and portfolio development all built into the course, graduates leave Solent with a wealth of industry relevant experience to show potential employers.

Who is this course for?

This course is aimed at graduates in a PR or communications-related discipline. The course content is well-suited to graduates who wish to build upon their existing knowledge and explore new and emerging communications channels.

所属院系

进入哪个院系学习？ Southampton Solent University

中国学生入学要求

为来自中国的学生设计 In general guide, students need qualifications that are equivalent to the British bachelor's degree.

课程信息

学制：全日制(1 年)

学费：£13,700.00 (¥ 123,710) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Southampton Solent UniversityEast Park Terrace,Southampton,SO14 0YN, England