• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

The **** online Bachelor of Science in Business Administration – Marketing program at Northern Kentucky University is designed to teach you how to make decisions about product, price, marketing communications, and distribution so that the customer chooses your company over the competition.

For any organization to prosper in today's hyper-competitive global business environment, it must adopt a market orientation as its guiding business philosophy. Being market oriented means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers.

Marketers are literally the interface between the organization and its customers—this career is about strategically creating and managing these relationships. Potential career paths include:

• Advertising
• Brand management
• Communications
• Customer relations
• Digital and social media
• Logistics
• Marketing manager
• Product management
• Research
• Sales

所属院系

进入哪个院系学习？ Northern Kentucky University

中国学生入学要求

为来自中国的学生设计 Students must have completed a high school or equivalent. English language requirement: TOEFL (iBT): Composite score of at least 79, with a minimum of 14 in reading, TOEFL (PBT): Composite score of at least 550, with a minimum of 48 in reading, IELTS: Composite score of at least 6.5, with a minimum of a 5.5 in Reading and 5 in Writing, Pearson PTE: Composite score of at least 55.

课程信息

学制：在线/远程学习(120 学分)

学费：

开学时间：预计在五月, 六月, 八月, 十月 2022

申请截止日期：

留学地点：