• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

The MS in Public Relations and Corporate Communication program – located in the heart of the media capital of the world, NYC – can make that professional dream a reality. A two-year immersive experience, the degree will provide you with advanced training in integrating PR into the marketing mix. The MS in PRCC is an academically rigorous, practitioner-oriented program that cultivates research, writing, strategic planning and tactical execution skills. The curriculum helps students develop exceptional writing skills and practice thinking-through critical business issues, using domestic and international cases and current events as a springboard for reflection and learning. Students are required to apply their skills to digital platforms, including social media, blogs and websites. Year two focuses on research and a choice of concentration courses, helping prepare you with work-ready skills in PR Management or Corporate and Organizational Communications. These ‘tracks’ allow students to gain specialized knowledge to succeed in professional practice. The program concludes with both an experiential course paired with a real-world business—resulting in a 360-degree, actionable PR campaign—as well as a Capstone paper, which is written independently and uniquely contributes to the field. At completion, you will not only earn a practical, applicable education, but a network of actively working faculty who bring real-world public relations problems and solutions into the classroom.

Key Benefits of the Program:

• An intensive focus on writing for public relations (including grammar, syntax, and formatting).

• A focus on domestic and international current events and news.

• Application of skills to digital platforms (social media, blogs, and websites).

• Opportunities for real-world practice in publications through practicum and internship courses.

• Program support from a talented advising team.

• Networking opportunities with faculty with renowned professional experience.

• Frequent guest lectures, workshops, and panels.

• A Capstone paper at the end of the program, uniquely contributing to the field of public relations.

Why NYU’s Public Relations Program?

• Working professionals as program faculty.

• Global communication experience through group work and in-class interactions.

• Customized career preparation based on interests and skill sets.

• Focus on public relations as an enhancement and asset to marketing and advertising.

• Experiential opportunities to practice real-world public relations while in the classroom.

• Studying public relations in the industry capital of the world: New York City.

所属院系

中国学生入学要求

课程信息

学制：全日制(42 )

学费：US$43,698.00 (¥ 278,002) /年

开学时间：预计在五月, 九月 2022

申请截止日期：

留学地点：School of Professional Studies7 East 12th Street,Suite 921,New York,10003, United States