• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

Modern business is increasingly global - and we have designed a programme to match. Our MSc Global Marketing gives you the comprehensive knowledge, expertise and skills you need to build a successful career in international business and make a positive impact on the world around you.

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

As part of our welcoming, open and diverse GCU community, you'll also be in the ideal place to launch a marketing career that is globally engaged and socially responsible - truly serving the common good.

Your career

You'll graduate from our career-focused programme ideally positioned to create innovative marketing solutions in a variety of sectors - from fashion to travel, entertainment to technology. Our alumni pursue rewarding careers and create meaningful change in the UK and internationally.

所属院系

中国学生入学要求

课程信息

学制：全日制(16 个月)全日制(1 年)

学费：£13,500.00 (¥ 121,904) /年

开学时间：2022六月, 2022九月

申请截止日期：预计在一月 2023

留学地点：Glasgow Caledonian UniversityCity Campus,Cowcaddens Road,Glasgow,Glasgow, City Of,G4 0BA, Scotland