• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Available as a One Year Masters or a Two Year (with Professional Practice) Masters.

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

Assessment methods

The programme is heavily focused on coursework which has been carefully designed to allow you the opportunity to apply theory in practice.

There is a real-world focus to ensure graduates have the marketing capabilities valued by employers and, where appropriate, digital assessment methods are used such as ejournals or video based presentations.

Graduate opportunities

Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.

GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.

所属院系

进入哪个院系学习？ Glasgow School for Business and Society

中国学生入学要求

为来自中国的学生设计 Students need to have a 4-year Bachelor's Degree with a minimum 65%from a tier one university and 70% from a tier two or tier three university. Academic IELTS should be an average Score of 6, with no element less than 5.5.re of 6, with no element less than 5.5.

课程信息

学制：全日制(16 个月)全日制(2 年)

学费：£13,500.00 (¥ 121,904) /年

开学时间：2022九月

申请截止日期：2023一月31日

留学地点：Glasgow Caledonian UniversityCity Campus,Cowcaddens Road,Glasgow,Glasgow, City Of,G4 0BA, Scotland