• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home.You will acquire a solid understanding of how business enterprises work in tandem with popular media and culture. You will develop a range of theoretical, practical and creative skills by learning how organisations operate and achieve success, and by building your understanding of communication techniques and global information flows.The Business Management and Media programme at Keele combines learning about the practicalities of business management with critical insights into the power of media. By looking closely at phenomena such as advertising and social networking, you will learn how these can influence individuals and societies. You will pay particular attention to how media, communications and creative practice works in the context of management, looking at how businesses operate in terms of marketing, finance and human resource management, as well as how they interface with social, cultural and political contexts. In particular, you will understand how businesses communicate with their audiences, and how they interact with, and even help to create, aspects of culture through branding, strategy and information management. This course can be combined with a placement year, the opportunity to study abroad and the chance to acquire and develop skills in international languages.Graduates of this programme are creative and critical thinkers, competent practitioners of media with the skills needed to manage production processes. They can situate and reflect on those skills within a broader business context by understanding the practicalities of accounting, human resources, marketing and management.

所属院系

进入哪个院系学习？ Keele (Central)

中国学生入学要求

为来自中国的学生设计 Students must have for Undergraduate Year 1: Senior Secondary School Graduation Certificate PLUS Gaokao. ABB-BBC courses = Senior Secondary School Graduation Certificate with 80% overall plus Gaokao with 75%; BCC-CCC courses = Senior Secondary School Graduation Certificate with 75% overall plus Gaokao with 70%; Applicants to courses with a subject specific requirement will be considered on an individual basis. OR an appropriate pre-university/ foundation year programme. IELTS 6.0 with a minimum of 5.5 in each subtest.

课程信息

学制：全日制(3 年)全日制(4 年)

学费：£17,500.00 (¥ 156,580) /年

开学时间：2022九月25日

申请截止日期：

留学地点：Main SiteKeele University,Keele,ST5 5BG, England