• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Stand out from the crowd and kick-start your career in marketing on our MSc Strategic Marketing Management. Learn the core concepts, discover how to develop and deliver successful strategy and explore specific areas, such as brand management or consumer behaviour including their aspects.

Course outline and modules

If you’re looking to stand out from the crowd and kick-start your career in Marketing, our MSc Strategic Marketing Management is the course for you. You’ll gain the knowledge and develop the skills you need to become a successful, well-rounded marketing professional. Learn the core concepts, discover how to develop and deliver successful strategies and explore specific areas of marketing, such as digital and brand management.

This course will provide you with detailed knowledge and understanding of one of the most exciting and creative areas of business. By the end of your studies, you will have gained advanced skills which will enable you to fulfil a variety of marketing roles across a wide range of organisations. As well as using traditional teaching methods, such as lecturers and seminars, to equip you with the subject knowledge that you need there’s also computer-based simulations, case studies and visits from leading industry experts. Blackboard, our online learning platform, will also support you with your studies. With lecture slides, reading lists and even video recordings of your sessions, you will have the resources to ensure you get the most out of the course.

How will my skills develop?

We’ll give you the opportunity to apply what you’ve learnt and gain valuable experience in developing strategic marketing plans for businesses. You’ll also explore marketing communications methods and find out the most effective ways firms can get their message to their target audience. There’s also the opportunity to explore specialist areas of marketing in detail, such as strategic brand management, digital marketing and sales force management marketing. This will allow you to excel in a variety of areas and gives you the opportunity to work in a number of different marketing roles. You can also benefit from broadening your commercial understanding by studying other business subjects, such as accounting or strategic management. You’ll study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year. You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

Career prospects

This course prepares you for a wide range of general and specialist roles in marketing and other business fields.

所属院系

进入哪个院系学习？ Aston Business School

中国学生入学要求

为来自中国的学生设计 Students should have a Bachelors degree from an Chinese university but the specific percentage requirement will vary depending on the course they are applying for at Aston and the Chinese university which they have graduated from. In general applicants should be scoring in the range of 75-85% average as a minimum. If they are applying for finance, engineering or science based subjects, they must have studied a similar field in their undergraduate degree. There are a number of conversion courses in the Business School which will accept students from any subject background. They can apply for the MBA programme with an undergraduate degree, in any subject area, from an overseas institution and a minimum of three years post graduation managerial work experience. They should have at least an undergraduate degree from a recognised Chinese university with at least 75-85% average as a minimum.

课程信息

学制：全日制(1 年)

学费：£20,800.00 (¥ 187,822) /年

开学时间：2022九月

申请截止日期：

留学地点：Aston UniversityAston Triangle,Birmingham,B4 7ET, England