• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Course Summary

This course will enable you to formulate, evaluate and select from alternative strategies and develop associated strategic decision-making skills in a marketing context. You’ll develop the knowledge required for initiating and managing innovation-based business strategies.

Course outline and modules

The MSc Marketing and Entrepreneurship will develop your understanding and application of core theories in marketing. You’ll learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions.

The course will also develop your knowledge of theories, principles and practice of management. It will teach you how to apply this understanding to entrepreneurial business models and processes in both national and international contexts.

This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

How will my skills develop?

This course will help you develop the ability to make strategic decisions by advancing your understanding and application of how marketing theories and entrepreneurial business models can support interventions in the decision-making process of organisations.

You’ll also study The Aston Global Advantage module which focuses on professional development and employability, helping you to apply the key skills that you will gain throughout the year.

You’ll also have the opportunity to study abroad with one of our international partners, undertake an internship placement in the UK or overseas or get involved in a global business challenge simulation.

How will this course help my career?

On completion of this course you’ll be able to demonstrate a range of transferable skills that are necessary for a successful career in your chosen field.

As well as academic study, you will also be learning through experience and applying entrepreneurial strategy to a real-world business challenge.

At Aston you’ll also have a range of opportunities to gain practical experience, whether that’s through offering support to start-ups and SMEs in our business clinic, support to start your own business, or gain experience through integrated internships as part of your course.

所属院系

进入哪个院系学习？ Aston Business School

中国学生入学要求

为来自中国的学生设计 Students should have a Bachelors degree from an Chinese university but the specific percentage requirement will vary depending on the course they are applying for at Aston and the Chinese university which they have graduated from. In general applicants should be scoring in the range of 75-85% average as a minimum. If they are applying for finance, engineering or science based subjects, they must have studied a similar field in their undergraduate degree. There are a number of conversion courses in the Business School which will accept students from any subject background. They can apply for the MBA programme with an undergraduate degree, in any subject area, from an overseas institution and a minimum of three years post graduation managerial work experience. They should have at least an undergraduate degree from a recognised Chinese university with at least 75-85% average as a minimum.

课程信息

学制：全日制(1 年)

学费：£20,250.00 (¥ 182,855) /年

开学时间：2022九月27日

申请截止日期：

留学地点：Aston UniversityAston Triangle,Birmingham,B4 7ET, England