• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Our MSc International Marketing will allow you to develop insights into marketing decision-making in a global cultural context. You will gain in-depth knowledge of marketing practice through modules such as Consumer Behaviour and Brand Management, alongside a comprehensive understanding of the global context through the International Business Strategy and International Marketing modules.

With reference to research findings to provide additional insights into the subject matter, the programme enables you to link theory and practice, to identify ethical practice and to engage in critical thinking and problem-focused decision-making that can be applied in a general international business setting.

Accredited by the Chartered Institute of Marketing (CIM), the MSc International Marketing is designed to suit both those with a marketing background and those who wish to embark on a career in marketing.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in business, industry, local and national government, management, advertising and public relations. Possible professions include marketing executive, market researcher, or public relations officer. This degree can also be useful in becoming a media planner or advertising account executive.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

所属院系

进入哪个院系学习？ Birkbeck, University of London

中国学生入学要求

为来自中国的学生设计 Students will requires a UK undergraduate degree with a 2:2 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 70%; a Bachelor's degree from a national university with an overall average grade of 75%; a Bachelor's degree from a high-ranking private university with an overall average grade of 75%; a Master's degree with an overall average grade of 60%. To study a Master's degree that requires a UK undergraduate degree with a 2:1 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 75%; a Bachelor's degree from a national university with an overall average grade of 80%; a Bachelor's degree from a high-ranking private university with an overall average grade of 80%; a Master's degree with an overall average grade of 70%. If they do not meet these criteria, they can apply for Birkbeck’s International Foundation Programme, which acts as a bridge between undergraduate and postgraduate study, preparing students to study a Master’s degree in the UK. There are progression pathways onto various courses at Birkbeck.

课程信息

学制：全日制(1 年)

学费：£18,780.00 (¥ 169,582) /年

开学时间：2022九月30日

申请截止日期：

留学地点：Birkbeck, University of LondonMalet Street,Bloomsbury,United Kingdom,WC1E 7HX, England