• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing plays a central role in companies' strategic planning, determining what products or services may be of interest to customers and the strategy to use in sales, communications and business development.

Our MSc Marketing provides a comprehensive understanding of the relevance and necessity of marketing and insight into the marketing decision-making process. You will be introduced to marketing theory, marketing mixes and current issues and future trends of marketing, while confronting a number of relevant issues, including branding, customer relationship management, digital marketing and green marketing.

Accredited by the Chartered Institute of Marketing (CIM), this programme is up to date, intellectually inspiring and relevant, and attracts high-quality, highly motivated students from around the globe.

HIGHLIGHTS

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include public relations officer, marketing executive, public affairs consultant, or media buyer. This degree can also be useful in a variety of roles within local and national government, as well as in becoming an event organiser, media planner, or advertising art director.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

所属院系

进入哪个院系学习？ Birkbeck, University of London

中国学生入学要求

为来自中国的学生设计 Students will requires a UK undergraduate degree with a 2:2 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 70%; a Bachelor's degree from a national university with an overall average grade of 75%; a Bachelor's degree from a high-ranking private university with an overall average grade of 75%; a Master's degree with an overall average grade of 60%. To study a Master's degree that requires a UK undergraduate degree with a 2:1 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 75%; a Bachelor's degree from a national university with an overall average grade of 80%; a Bachelor's degree from a high-ranking private university with an overall average grade of 80%; a Master's degree with an overall average grade of 70%. If they do not meet these criteria, they can apply for Birkbeck’s International Foundation Programme, which acts as a bridge between undergraduate and postgraduate study, preparing students to study a Master’s degree in the UK. There are progression pathways onto various courses at Birkbeck.

课程信息

学制：全日制(1 年)

学费：£18,780.00 (¥ 169,582) /年

开学时间：2022一月10日

申请截止日期：

留学地点：Birkbeck, University of LondonMalet Street,Bloomsbury,United Kingdom,WC1E 7HX, England