• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Understanding the consumer lies at the heart of many businesses, so upon graduation you'll be well placed to provide expertise to take companies forward.

You will also be taught social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of consumer’s personality and identity. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research. You will be able to put your research skills into practice as you structure and execute your own piece of research.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in consumer psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

所属院系

进入哪个院系学习？ Psychology

中国学生入学要求

为来自中国的学生设计 Students need to have 70% final mark in a 4-year Bachelors awarded by a recognised university. Our standard entry criteria for postgraduate courses is IELTS 6.5 or equivalent, with nothing lower than 5.5 in any of the four elements (listening, speaking, reading and writing).

课程信息

学制：全日制(12 个月)全日制(15 个月)

学费：£14,500.00 (¥ 130,934) /年

开学时间：预计在五月, 九月 2022

申请截止日期：

留学地点：Cambridge CampusEast Road,Cambridge,Cambridgeshire,CB1 1PT, England