• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home. This course explores the marketing and management of business in the context of social and cultural trends. From operations management to creative branding, digital media and strategic product placement, you will experience and build your skills and confidence in a broad range of important aspects of business.You will learn to harness the concepts and debates in organisational behaviour and management, including the diversity in decision making across the private and public sectors. You will study markets and consumers, their behaviours and how to understand and communicate with them and gain an appreciation of contemporary issues facing marketers and managers, such as ethics and sustainability. You will also examine contemporary digital marketing, where skill requirements evolve rapidly and employer demand is high. The variety of optional modules available on this course will also enable you to further develop your skills and insights. Placement year, entrepreneurship and international study options are available on this course.This innovative course will provide you with a wide range of skills to take into business, the public sector or the not-for-profit sector. Many organisations recruit business management and marketing graduates – not just business enterprises but also the health services, local and central government, political parties, charities, educational institutions and more. From within this wide range of organisations, you might take up a role as a management or IT consultant, market researcher, media buyer, advertising executive, events designer or within a digital marketing agency. You could also study for a postgraduate qualification in either subject.

所属院系

进入哪个院系学习？ Keele (Central)

中国学生入学要求

为来自中国的学生设计 Students must have for Undergraduate Year 1: Senior Secondary School Graduation Certificate PLUS Gaokao. ABB-BBC courses = Senior Secondary School Graduation Certificate with 80% overall plus Gaokao with 75%; BCC-CCC courses = Senior Secondary School Graduation Certificate with 75% overall plus Gaokao with 70%; Applicants to courses with a subject specific requirement will be considered on an individual basis. OR an appropriate pre-university/ foundation year programme. IELTS 6.0 with a minimum of 5.5 in each subtest.

课程信息

学制：全日制(4 年)

学费：£17,500.00 (¥ 156,580) /年

开学时间：2022九月25日

申请截止日期：

留学地点：Main SiteKeele University,Keele,ST5 5BG, England