• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ **Course Description**Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases.In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager.**Key course benefits**• As part of your degree you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area• Marketing ranked 15th in the UK (Complete University Guide, 2020)• BSc Marketing at Aston achieved 92% Overall Student Satisfaction in the 2018 National Student Survey• Five years after graduating, employed Aston business graduates earn an average of £35,900 (Longitudinal Education Outcomes (LEO), 2018)**Course Details**- Year 1 – You’ll study a range of topics which have been designed to give you a solid foundation for your business degree. - Year 2 – You will learn about essential marketing areas in depth in addition to the core business and management subjects. Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. Subject areas include Market Research, Digital Marketing and Consumer Behaviour.- Year 3 – This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK and EU students.- Year 4 - During your final year there is greater specialisation. You will have the opportunity to focus on the strategic aspects of marketing management and tailor your final year with a choice of specialist optional modules. Subject areas include International Marketing, Marketing Strategy, Brand Management and Services Marketing Management.

所属院系

进入哪个院系学习？ Aston Business School

中国学生入学要求

为来自中国的学生设计 A LevelsBBB must include Chemistry and one other science subject from: Biology, Maths OR Physics.BBC must include Chemistry and one other science subject from: Biology, Maths OR Physics and B in Core Maths or Extended Project Qualification (EPQ).Students who are eligible for a contextual offer under the Aston Ready programme are required to meet the three A Level requirement, including Chemistry and one other science subject from: Biology, Maths OR Physics, but will receive a specific lower offer ( more details can be found here .uk/study/undergraduate/contextual-offer/index)Excluded Subjects: We welcome the following subjects as an additional A level, but not as one of the core three A levels - General Studies, Critical Thinking, Citizenship Studies.We welcome applications from students who have tried to improve their examination grades by taking resits and only your latest grades will be accepted. We treat these applications in exactly the same way as other applications.

课程信息

学制：全日制(4 年)

学费：£15,950.00 (¥ 142,711) /年

开学时间：2022九月20日

申请截止日期：

留学地点：Main SiteAston Triangle,Birmingham,B4 7ET, England