• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing communications are messages and related media used to communicate with a market. Our MSc Marketing Communications explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will learn about organisational decision-making processes and how to define and solve marketing communications problems. You will also examine how marketeers formulate and implement policies, programmes and strategies, and consider marketing communications theory and practice in a range of industries and organisations, so you can identify appropriate practical tools.

Accredited by the Chartered Institute of Marketing (CIM) which is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CAREERS AND EMPLOYABILITY

Graduates can pursue careers in advertising, media and event marketing, public relations, management and market research. Possible professions include advertising, marketing, distribution, public relations, or sponsorship. This degree can also be useful within a variety of roles within local and national government, as well as in becoming a public relations officer, marketing executive, public affairs consultant, or advertising copywriter.

We offer a comprehensive Careers Service to help you advance your career, while our in-house, professional recruitment consultancy, Birkbeck Talent, works with London’s top employers to help you gain work experience that fits in with your evening studies.

所属院系

进入哪个院系学习？ Birkbeck, University of London

中国学生入学要求

为来自中国的学生设计 Students will requires a UK undergraduate degree with a 2:2 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 70%; a Bachelor's degree from a national university with an overall average grade of 75%; a Bachelor's degree from a high-ranking private university with an overall average grade of 75%; a Master's degree with an overall average grade of 60%. To study a Master's degree that requires a UK undergraduate degree with a 2:1 classification, they will typically need to have one of the following: a Bachelor's degree (Xueshi) from a 211, 985 or top national university with an overall average grade of 75%; a Bachelor's degree from a national university with an overall average grade of 80%; a Bachelor's degree from a high-ranking private university with an overall average grade of 80%; a Master's degree with an overall average grade of 70%. If they do not meet these criteria, they can apply for Birkbeck’s International Foundation Programme, which acts as a bridge between undergraduate and postgraduate study, preparing students to study a Master’s degree in the UK. There are progression pathways onto various courses at Birkbeck.

课程信息

学制：全日制(1 年)

学费：£18,780.00 (¥ 169,582) /年

开学时间：2022十月4日

申请截止日期：

留学地点：Birkbeck, University of LondonMalet Street,Bloomsbury,United Kingdom,WC1E 7HX, England