• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Without marketing, a business won’t have any customers. And without customers, a business can’t succeed. Marketing is essential to any industry, and you will to learn how to plan and develop effective advertising and marketing campaigns.

This course gives you a solid marketing foundation along with specialist studies in advertising and public relations. Covering all of the major disciplines in the creative sector, this programme allows you to develop the skills needed in today’s complex media environment.

You will learn to embrace the changing nature of contemporary business and the marketing communications environment in addition to:

• Developing the knowledge, skills and expertise that you need to work in today's evolving marketing communication industry
• The skills and attributes required for a career in marketing, public relations and advertising.
• Using contemporary multimedia solutions to develop integrated marketing communication strategies.
• Developing an in-depth understanding of up-to-date marketing communication concepts and techniques.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022六月, 2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia