• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Marketing is a vital link between the organization and the consumer. All organizations need to successfully market themselves. Marketing is the bridge between all other departments and the consumer. It is the process through which goods and services move from concept to the customer. Rapidly changing business landscapes create new challenges for companies. Marketing strategies provide the tools by which firms identify and analyze customers’ needs and create solutions which benefit all stakeholders. Students studying marketing will be given a thorough education in how economics, psychology, sociology, and statistics contribute to the marketers' decision making process.

The marketing program at Le Moyne is cutting edge, continuously adding new courses and programs to meet the changing needs of marketing professionals. Recently, Social media marketing and marketing analytics were introduced to help student better prepare for their future marketing careers. A student run marketing firm, Heights Global Marketing, is the first student run organization on campus. HGM gives students real world experiences in creating marketing solutions for local and global organizations.

After Graduation

Marketing graduates will be prepared for a broad variety of promising careers, which might include advertising and promotion management, business-to-business marketing, consumer marketing management, marketing research, new product development, retail and wholesale sales, sales management, sports marketing, or transportation and logistics.

所属院系

进入哪个院系学习？ Madden School of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have the completion of High School. Other English Language Requirements: A TOEFL score of at least 550 (paper-based), 213 (computer-based).

课程信息

学制：全日制(4 年)

学费：US$33,560.00 (¥ 217,264) /年

开学时间：预计在八月 2022

申请截止日期：

留学地点：Madden School of Business1419 Salt Springs Road,SYRACUSE,New York,13214, United States