• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？ At Keele University, we’re proud to be consistently ranked in the Top 3 UK universities for student satisfaction, which is testimony to the safe, supportive and welcoming campus we hope you’ll soon call home. This course combines a distinct blend of marketing and media theory with creative practice. You will have the opportunity to develop cross disciplinary skills which will enable you to understand and engage with a range of consumer audiences in different markets.You will reflect on the ways in which individual and business consumers are affected by, and drive the development of, a range of marketing and communications techniques. Looking at this from local, national and global perspectives, you will explore the role of consumers in society and will learn how to understand and communicate with them. You’ll also examine the impact of marketing on the culture of businesses, governments and other organisations. In the marketing modules you’ll learn how to plan and implement a successful marketing strategy and have the opportunity to explore branding and digital marketing. In the media modules you will learn to become a thoughtful critical media practitioner with a range of competencies such as digital production, and pre and post production skills. You can also enhance your practical experience with options to take a placement or entrepreneurship year between years two and three of your studies.The course will equip you with a range of contemporary skills which are in demand in every type of organisation, not just commerce and industry but also the public sector, political parties, charities and educational institutions. You could apply your skills in-house with an organisation or in an agency (such as advertising, web, market research or branding) or in print, online or broadcast media. You may also choose to specialise in a field such as video, TV production or social media.

所属院系

进入哪个院系学习？ Keele (Central)

中国学生入学要求

为来自中国的学生设计 Students must have for Undergraduate Year 1: Senior Secondary School Graduation Certificate PLUS Gaokao. ABB-BBC courses = Senior Secondary School Graduation Certificate with 80% overall plus Gaokao with 75%; BCC-CCC courses = Senior Secondary School Graduation Certificate with 75% overall plus Gaokao with 70%; Applicants to courses with a subject specific requirement will be considered on an individual basis. OR an appropriate pre-university/ foundation year programme. IELTS 6.0 with a minimum of 5.5 in each subtest.

课程信息

学制：全日制(4 年)

学费：£15,500.00 (¥ 138,685) /年

开学时间：2022九月25日

申请截止日期：

留学地点：Main SiteKeele University,Keele,ST5 5BG, England