• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

Consumer psychology is shaping marketing like never before with more demand than ever to understand how consumer’s think and behave. This course combines the creativity of marketing and the science of psychology to help you capitalise on this growing discipline.

This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge.

You will learn to embrace the changing nature of contemporary business and the marketing communications environment in addition to:

• li>Understanding the major theories, principles, concepts of marketing.
• Familiarity with the practices of marketing within a wider business context.
• Acquisition of key transferable skills essential to a career in marketing.
• Use a range of marketing and business techniques to initiate and undertake critical analysis of business scenarios, applying findings to solve a set marketing problem.
• Utilise marketing and consumer psychology knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to both defined and uncertain marketing problems.
• Utilise and apply professional and academic skills to create and justify compelling marketing solutions.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022六月, 2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia