• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations.

This course focuses on the important issue of application and how to use digital media strategically. During this course, you will learn the skills you need to become a qualified marketing professional along with an array of modern marketing principles.

Upon completion of this course, you will be able to:

• Understand the major theories, principles, concepts of marketing.
• Apply practices of marketing within a wider business context
• Use acquired marketing knowledge and transferable skills within a defined marketing environment.
• Differentiate between a range of marketing strategies for digital marketing platforms
• Utilise principles of marketing practice in an operational context
• Effectively communicate and present information, arguments and analysis in a variety of forms.
• Utilise marketing knowledge, understanding and skills to critically evaluate and formulate evidence-based arguments and identify solutions to digital marketing problems.
• Utilise and apply professional and academic skills to create and justify compelling digital marketing solutions.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022六月, 2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia