全国统一学习专线 8:30-21:00
专业概况
在这里学什么？Your BBA in Advertising and Integrated Marketing Communications will give you the foundation to compete in a wide variety of industries.
As an advertising and integrated marketing communications professional, you'll be prepared for a lifetime of success working at a corporation, financial institution, or one of the vibrant and exciting advertising or marketing agencies in New York City. From the conception to the delivery of products and services and virtually everything in between, you'll learn both the background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.
Plus, you’ll gain hands-on experience through some of our student organizations that operate like agencies, like the award-winning Advertising Team, which helps students learn the essentials of advertising planning and creating complete advertising campaigns and allows them to compete in the National Student Advertising Competition and the Interactive and Direct Marketing Lab (IDM Lab), an exclusive student-run marketing agency that offers internships for credit.
The Advertising and IMC Concentration prepares students for careers in advertising and integrated marketing communications, account management, marketing analysis and research, product or brand management, product planning, customer analysis, promotion management, social and traditional media, public relations and Internet marketing.
所属院系
进入哪个院系学习？ Lubin School of Business中国学生入学要求
为来自中国的学生设计 Students must have a diplomas and leaving examination scores from secondary and post-secondary schools (in English). In general, a minimum TOEFL score of 80, a minimum IELTS score of 6.5, or a Pearson PTE academic score of 54 is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.课程信息
学制：全日制(128 学分)全日制(128 学分)
学费：US$45,832.00 (¥ 296,712) /年
开学时间：预计在一月 2022
申请截止日期：
留学地点：Pace UniversityNew York City Campus,One Pace Plaza,New York,10038, United States
