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莱莫恩学院-市场营销和商业分析学士学位-双学位B.S. in Marketing and Business Analytics - Dual Major(本科)

莱莫恩学院-市场营销和商业分析学士学位-双学位B.S. in Marketing and Business Analytics - Dual Major(本科)

上课方式:直播,面授
班级类型:小班
上课时段:白天班,晚班
价       格:¥询价

莱莫恩学院-市场营销和商业分析学士学位-双学位B.S. in Marketing and Business Analytics - Dual Major(本科)课程详情

  • 专业概况
  • 所属院系
  • 中国学生入学要求
  • 课程信息

专业概况

在这里学什么?

Because of the interdisciplinary nature of the major, many students combine the business analytics major with a second major, specifically marketing, finance or information systems. Some of the required courses in the business analytics major can count toward the requirements of the marketing, finance and information systems major and vice versa.

What is Business Analytics?

Business analytics is the discipline of applying quantitative analytical models to convert data into useful information to help make better business decisions. Business analytics consists of:

  • Descriptive analytics: analyzing what has happened in the past,
  • Predictive analytics: predicting what could happen in the future, and
  • Prescriptive analytics: prescribing optimal actions that will result in the best outcomes.

By understanding what has happened in the past, business organizations can better predict the future and make decisions that will benefit the organization and their customers.

Why Study Business Analytics?

Business organizations of the 21st century maintain large databases with information about their customers, supply chain and competitors. These organizations strive to establish a competitive advantage by using this data to make better decisions.

The insights gained through quantitative analysis allows a company to uncover lucrative business opportunities, obtain necessary information to retain customers or improve research, or inject certainty and predictability into the decision-making process.

Thus, the ability to analyze and interpret information extracted from the data to make sound managerial decision is a skill-set increasingly desired by employers.

Le Moyne’s Business Analytics Major

The business analytics major introduces students to quantitative modeling and analysis. Students learn methods and techniques in the context of diagnosing and solving problems from different disciplines of business. Classes are held in a computer lab to provide hands-on real-world experience in the art of modeling and analytics.

Because of the interdisciplinary nature of the major, many students elect to pursue a dual major in business analytics and either finance, marketing, or information systems.

所属院系

进入哪个院系学习? Madden School of Business

中国学生入学要求

为来自中国的学生设计 Applicants must have the completion of High School. Other English Language Requirements: A TOEFL score of at least 550 (paper-based), 213 (computer-based).

课程信息

学制:全日制(124 学分)

学费:US$33,560.00 (¥ 217,264) /年

开学时间:预计在八月 2022

申请截止日期:

留学地点:Madden School of Business1419 Salt Springs Road,SYRACUSE,New York,13214, United States

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