• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

A business degree is a powerful, career-launching qualification, and if you’re interested in a career in business, combining two subjects will give you sought-after skills, exciting experiences and a whole world of future career opportunities.

You’ll be able to study product innovation, consumer buyer behaviour, and marketing planning as well as key modules on managing media and communications and market and social research. Marketing is creative, strategic and hugely dynamic, spanning a whole range of jobs in advertising, social media, consumer insights, communications, market research, public relations, sales, brand management, product innovation, retail services and the creative industries.

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

• Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
• Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing within business planning.
• Apply your understanding of different domains of knowledge and perspectives in the study and practice of marketing and communications in a domestic and international context.
• Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills.
• Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia