• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

This course combines the expertise of the Aberystwyth Business School and the Aberystwyth Law School and is designed to provide you with a critical and reflective understanding of business and marketing practices and its significance in contemporary global business strategies. You will also gain crucial insights into legal elements that impact both the theoretical and practical dimensions of marketing.

The complementary blend of knowledge and highly transferable skills gained during the study of this course will enable you to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion of the course, you will be able to:

• Demonstrate a thorough understanding of the latest marketing theories and practices, along with a broad understanding of the law and its role in society.
• Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
• Understand and identify the laws that impact marketing initiatives in business, and other relevant legislation and case laws.
• Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
• Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing and communications within business planning.
• Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing and communications, including analytical, critical, individual and team skills.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)

学费：RM25,000.00 (¥ 39,433) /年

开学时间：2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia