• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

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Overview

The Marketing Management degree gives you the business and marketing theory as well as the practical experience you need to succeed in this demanding field. You will gain a thorough grounding in marketing principles, creativity and innovation and the necessary business ready skills sought by employers.

Marketing is a dynamic business and social media and e-commerce have transformed the way many service sector companies manage their marketing approach. Trained professionals with proven e-marketing skills are in-demand within both online and high street businesses. It will allow you to develop and demonstrate technical, creative, supervisory and managerial skills in preparation for a career in marketing management.

Learning Outcomes

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

• Re-imagine trends, build brands, find fame, add value, optimise content, disrupt behaviors and monetise ideas across a range of media, platforms and channels.
• Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
• Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
• Apply their understanding of different domains of knowledge and perspectives in the study and practice of marketing in a domestic and international context.
• Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022六月, 2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia