• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

This course is designed to provide you with a critical and reflective overview of marketing research and planning and its relevance in contemporary business on a global scale.

You will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines. In addition, you will develop an in-depth understanding of marketing practices and your role in achieving organisational goals.

Learning Outcomes

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:

• Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
• Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
• Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
• Demonstrate knowledge and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills.
• Apply knowledge of business concepts and functions in an integrated manner and appreciate new emerging ideas and trends affecting the marketing industry.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia