• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

Overview

This course is designed to provide you with a critical and reflective understanding of marketing strategies and management approaches and its relevance in contemporary business globally.

You will be exposed to core and, most importantly, emerging key business principles, concepts, and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of mass communication approaches and to achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable graduates to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment.

Learning Outcomes

The course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed to adapt to a rapidly changing, dynamic, and competitive global marketplace. Upon completion, you will be able to:

• Understand the role of marketing and communications within the business and explore the impact of marketing on society, industry and the natural environment.
• Demonstrate an understanding of and ability to apply classical and contemporary principles of marketing within business planning.
• Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
• Apply their understanding of different domains of knowledge and the different perspectives in the study and practice of marketing and communications, in both domestic and international contexts.
• Apply knowledge of business concepts and functions in an integrated manner and appreciate new emerging ideas and trends affecting the marketing industry.

所属院系

中国学生入学要求

为来自中国的学生设计 Applicants must have 2 'A' Level / STPM Principals or Recognised Diplomas or Degrees.

课程信息

学制：全日制(3 年)-在多地学习

学费：

开学时间：2022六月, 2022九月, 2022一月

申请截止日期：

留学地点：Brickfields Asia collegeKL Campus,No.68, 2nd Floor, Jalan Tun Sambanthan,BRICKFIELDS,Wilayah Persekutuan Kuala Lumpur,50470, Malaysia