• 专业概况
• 所属院系
• 中国学生入学要求
• 课程信息

专业概况

在这里学什么？

A BBA in Global Marketing Management will give you a solid skill set you can use to boost your career in many industries including the advertising, marketing, financial, and entertainment sectors.

With your Global Marketing Management BBA, you’ll gain an in-depth understanding of global commerce and the role marketing, brand management, customer and market analysis, and product planning play within it. Whether you want to join a corporation, government agency, financial institution, or a nonprofit organization, you'll have both the conceptual background and the tools to plan marketing campaigns that will lead to the success of your organization and your own career.

The Global Marketing Management Concentration provides students a solid foundation in managerial marketing. This concentration gives students the skills and knowledge to pursue careers in digital and traditional marketing areas such as interactive and direct marketing, special event planning, product and brand management, product planning and development, merchandising, professional selling and sales management, marketing research, customer relationship management, and services marketing.

所属院系

进入哪个院系学习？ Lubin School of Business

中国学生入学要求

为来自中国的学生设计 Students must have a diplomas and leaving examination scores from secondary and post-secondary schools (in English). In general, a minimum TOEFL score of 80, a minimum IELTS score of 6.5, or a Pearson PTE academic score of 54 is sufficient to demonstrate the required proficiency in English for admission directly into Pace University programs.

课程信息

学制：全日制(128 学分)全日制(128 学分)

学费：US$45,832.00 (¥ 296,712) /年

开学时间：预计在一月 2022

申请截止日期：

留学地点：Pace UniversityNew York City Campus,One Pace Plaza,New York,10038, United States